Influencing a user’s decision in a way that may not be advantageous to their needs by using words, user experience or user interface elements to persuade you in an unintended direction. This may include making the user feel unnecessarily guilty about their choices or cause emotional or psychological distress.Report a Pattern
Influencing a user’s decision in a way that may not be advantageous to their needs by using words, user experience or user interface elements to persuade you in an unintended direction. This may include making the user feel unnecessarily guilty about their choices or cause emotional or psychological distress.
February 22, 2022
ThredUp created urgency with a countdown clock to make me purchase something
June 02, 2021
Scientific American (along with a host of other sites)
Required cookie tracking without a simple right to refuse
May 10, 2021
Forced me to agree to personalized advertising in a popup to continue playing
An online gaming company forces me to agree to personalized advertising
May 02, 2021
Persuaded me to allow tracking through guilt provoking text
The Weather Network app asks for permission to "track your activity across other companies' apps and websites" but uses the rationale that the app saves lives to persuade the user to not block tracking. This dark pattern was publicly posted via Twitter.
April 26, 2021
Persuaded me to use the browser with button colors
Upon setting up a new PC, this popup asks if I would like to browse the web using Microsoft Edge. The "Get Started" button is highlighted in blue while the "Maybe later" option is grayed out, nudging me to use the platform with colors.
April 21, 2021
Made me feel bad for not buying the security service
Upon setting up a new computer, this advertisement popped up showing a service to protect against dangerous hackers, viruses and more. "Get protection" was highlighted an emphasized as the primary button option. Very small, linked underneath read "Accept risk," which shamed me to continue without buying their service.
April 13, 2021
The New York Times
Made it difficult for me to unsubscribe
Instead of providing a direct button to cancel your subscription, a person must chat with a customer care advocate or call the company within certain business hours to cancel.
September 01, 2020
Didn’t clearly inform me about membership renewal charges
An online children’s education company failed to disclose important information to consumers, “leading many consumers to be renewed and charged for memberships without their consent,” according to the FTC.