A person’s purchasing decisions are manipulated, resulting in the individual paying for more than intended. E.g.) Defaulting the person to the most expensive option, price discrimination, hidden fees in food delivery, etc.
May 05, 2021
Added items to my shopping cart
The app automatically puts their recommended service into the shopping cart without the buyer’s consent, thereby adding an unknown cost.
September 15, 2020
Hid fees in my delivery takeout digital receipt
A company hides and does not clearly explain all the costs associated with the purchase. This may cause the user to feel a loss of control in being able to make an informed decision.