Bombarded me with lots of “deals” for impulse purchases pre-checkout
Company
Nexgen Global LLC
Date
Jun 2, 2021
Industry
Other
Description
When walking through the checkout workflow near the end you are bombarded with multiple offers for other products(kind of like the impulse buy before checkout in a physical store). When adding the impulse to your cart you are taken directly to the finalized sale and not to your cart for verification of quantity. In my case I wanted to try an additional product but had a quantity of 3 added and charged to my credit card.
The other dark pattern is that they say you get free shipping in the emails and on the page but then you learn that to get said shipping you have to sign up and pay for VIP to get free shipping.