A person will be disadvantaged by not having the agency and choice to make informed decisions through the product or service. E.g. A social profile is public by default, there is disguised data collection or price obfuscation in the user experience.
A person who contributes user data to a product or service may experience unfair impacts based on demographic identifiers such as age, race, and gender. E.g.) discrimination in employment, insurance, housing, education, credit, etc.
A person experiences difficulties in personal relationships due to stigma within one’s family or community. This may include harassment based on the sharing of personal information, leading to perpetrators reaching out to the individual in an unwanted way.
Influencing a user’s decision in a way that may not be advantageous to their needs by using words, user experience or user interface elements to persuade you in an unintended direction. This may include making the user feel unnecessarily guilty about their choices or cause emotional or psychological distress.
A person’s purchasing decisions are manipulated, resulting in the individual paying for more than intended. E.g.) Defaulting the person to the most expensive option, price discrimination, hidden fees in food delivery, etc.
A person does not willingly consent to data collection, does not have a choice to decline in order to use a product or service, and/or is not informed where their data is shared. A company could provide data to third parties without a person’s knowledge or make posts easy to “overshare.”