ThredUp created urgency with a countdown clock to make me purchase something
Feb 22, 2022
The company runs promotions often, and one I encountered recently was particularly frustrating: there was a super weekend sale, but any items you added to your shopping cart would only be on reserve for 1 hour. Several manipulative tactics were at play here: you end up spending more time on the platform searching for more great deals; you rush to add more items to your shopping cart before they get snatched up; you get notifications that your shopping cart is about to expire and if it does, you have to go back and re-add your item(s); eventually, you will probably just go ahead and purchase one item at a time – after all, you have the option to ‘bundle’ your purchases and get free shipping if you spend over $79; if you do get suckered to making piecemeal purchases, the enticing free shipping that’s just a couple items away makes you look for even more items to purchase; did I mention the 1-hour timer that gives you that black-friday-rush-into-the-store-to-score-that-one-tv-on-super-sale feeling? Awful.