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Deceptive design choice to unsubscribe from email

Company

COKODIVE

Date

Nov 19, 2023

Industry

Retail & Shopping

Description

I purchased an item from Cokodive and as many online shops do, they auto-subscribed my email address to their promotions marketing. When trying to unsubscribe, I noticed the link labeled “unsubscribe” at the bottom of their email message is purposely the same color as the email’s background. I could only find the “unsubscribe” link by highlighting various areas at the bottom of their marketing email.

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