Misleading opt-out preferences
Jan 19, 2023
This pattern can be found on the Twitch.tv website (as of January 10th, 2023)
When you visit the site for the first time – there is a Privacy Banner on top stating that the company “values your privacy” and has two buttons “Opt-out preferences” and “Proceed”.
When you click the “Opt-out Preferences” button, a modal dialog with the “Opt-out Preferences information and a Call to Action toggle button titled “Targeted Advertising” appears.
There is a line statement below the toggle button that says “Do Not Show Me Targeted Advertising on Twitch.”
When you click the toggle button, a purple check mark appears beside the toggle button.
The information is very confusing because I am not explicitly informed as a user whether I have enabled or disabled Targeted Advertising. The pattern reads like I have actually enabled Targeted Advertising, instead of disabling it – which is equally frustrating, confusing and very descriptive