Skip to content

Uber One Cancellation Difficulty

Company

Uber

Date

Apr 4, 2025

Industry

Retail & Shopping

Description

Uber typically has its confirm option highlighted in black, and the deny option in a subtler gray color, as the user’s eye is naturally drawn to the contrast. When attempting to cancel Uber One, they invert it so that the default option is to stay subscribed. The user needs to press the muted gray button THREE times to actually cancel the subscription.

Where can you find this?

View Dark Pattern

Look Familiar?

Report a Pattern