A company may deliberately make a path more cumbersome by creating long and tedious processes that may encourage the user to choose a path they may not have originally intended.
February 22, 2022
ThredUp created urgency with a countdown clock to make me purchase something
April 19, 2021
Added hurdles to unsubscribe
This company put a captcha on their unsubscribe page, increasing the amount of work a person must do before they unsubscribe.