Created opt-out language that was confusing and counterintuitive

Company

Bissell.com

Date

June 02, 2021

Industry

Description

Ordering from their site or registering for a warranty signs you for a slew of emails. Their unsubscribe form says “Receive request emails to write reviews after you make purchases from this site” with a Yes/No option, but the trick thing is “unsubscribe” is just above the Yes/No option in much smaller font. So it’s likely you’ll answer “No” to the statement, but you’re really saying “No” to unsubscribing.

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Harm Type(s)

  • Felt Tricked
  • Wasted Time
Created opt-out language that was confusing and counterintuitive

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